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Private enterprise

Private markets are 

particularly well suited for sustainable investments but before public market clients 

dive in, writes Michael Nelson, they should be aware this area requires a specific skillset

The private investment market has steadily grown over the past 10 years, with investors chasing diversified returns and hedges against an increasingly volatile public market. This has been all the more apparent recently, with the global economy still reeling from the Covid-19 pandemic, increased geopolitical tensions across the globe and interest rates spiralling upward.


As a result, sustainable funds typically underperformed traditional counterparts due to their lack of exposure to fossil fuel energy, at a time when so many worried about energy security, and flows have also suffered. 


However, the sustainable investment landscape adapts and evolves at a fast pace. Additionally, private markets are particularly well-suited to sustainable investing, as fund managers have direct ownership and control over the assets they hold. This provides abundant opportunities for engagement. Further, the long-term nature of the types of assets typically featured in the private markets are ripe for decarbonisation, such as within  infrastructure where there are airports, toll roads and seaports, notes Maria Nazarova-Doyle, global head of sustainable investment at IFM Investors.


“The ability to take a long-term view, coupled with direct control over assets, makes private markets an investment of choice for asset owners focusing on sustainable and impact investing as it allows them to directly influence sustainability outcomes compared with public markets. This approach has particularly been effective in sectors critical to the energy transition and addressing climate change, such as renewable energy and green infrastructure,” she explains.


A distinct skillset

However, investing in private markets requires a distinct set of skills and expertise compared with public markets. This includes a deep understanding of specific asset classes (eg infrastructure, real estate, private equity) and the ability to assess the long-term potential of these assets in generating risk-adjusted returns.


For Nazarova-Doyle, the key sustainable investment competencies for those working in private assets include conducting thorough assessments of environmental impacts, social implications and governance structures, utilising 

risk assessment frameworks to identify and mitigate social and environmental 

risks, including the regulatory environment the asset operates in, and keen negotiation skills, especially for structuring deals such as power purchase agreements for renewable energy, which require specialised knowledge of 

financial and technical aspects.


Tycho Sneyers, managing director at LGT Capital Partners, goes further. For him, 

an intrinsic knowledge of cashflow measurement and the metrics involved are important aspects of being successful in the private market space but, perhaps more importantly, forming relationships with the best managers is the key.


“In the private equity space, success comes through people getting to know who 

the best managers are and forming a relationship with them because the very 

best managers – those that have no difficulty raising capital from existing investors – tend to be oversubscribed most of the time. 


“If you’re a new kid on the block and you want to invest with these managers, you need to hire people who already know who those people are and, ideally, have already formed a relationship with them. That’s a really big challenge.”

The ability 

to take a 

long-term view, coupled with direct control over assets, makes private markets an investment 

of choice for asset owners focusing on sustainability and impact’

Maria Nazarova-Doyle, global 

head of sustainable investment, 

IFM Investors

Investors need to bear this in mind when choosing which private markets solutions to allocate to, and Emily Pollock, co-founder of private asset solutions at Schroders Capital, agrees. She says to start in the world of private market investing, investment managers should work with an adviser or experienced professional. Although you can upskill to a point, “part of the beauty of private markets is that it’s fragmented” and “it’s not like you can go online and look at a database”. 


“What I love the most is it’s a person-to-person type of business. At the end of the day, you place your trust in someone doing what they say they’re going to do. A limited partnership agreement, for example, is literally a pledge to provide a certain amount of money to someone to spend however they see fit. 


“That important trust element though means meeting the universe of managers is important to identify who else is out there and who’s competing, getting to know them, getting to understand what they’ve done in the past and also what they’re going to do in the future.


“I’d suggest, in the case of switching from public to private, an investor would first need to start with carving out part of their allocation and building a portfolio, working with a manager who can help design a portfolio that has proper diversification and a plan of action to avoid severe concentration risks.”


Additionally, Pollock notes a rise in the need for specialisation. Gone are the days, she continues, where someone could perform the role of a generalist –  specialising in either a region or sector, or the type of deal, with operational know-how is crucial. 


The shift in hiring practices, as a result, has been noticeable, says Nazarova-Doyle, with firms seeking individuals that combine deep expertise in private markets with experience in sustainable and responsible investing. This includes professionals with a strong background in infrastructure, private equity and real estate, who can bring valuable insights into managing assets with a long-term, sustainable focus.


“In particular, this trend is starting to take on in Defined Contribution (DC) pension funds as they grow their holdings across the world and become very large and sophisticated investors. More and more DC pension money is invested in private markets and these funds need to have internal expertise to be able to either select the right asset managers, build the right strategies or even manage private assets directly,” says Pollock.

Private climate funds concentrated in high-emitting sectors 
Asset-weighted sector exposure %

Source: MSCI, data as of 30 September 2023

Data requirements and transparency

There are also marked differences in terms of data and reporting. Private markets have often had a bad reputation for the lack of transparency of information, typically involving less regulatory oversight and public scrutiny compared with public markets. This means there is often greater flexibility in how information is disclosed and reported, explains Nazarova-Doyle.


However, Pollock asserts the information on an investor’s private investments is very good – it’s just not made publicly available. This places a greater responsibility on investors to ensure robust reporting practices are in place, especially when it comes to sustainable investment outcomes – and they can access them.

“In private investing, you own and operate the companies or the assets you have. There is better access to data than you would have on the public side, because you own and know what to collect and how to collect it. 

“On the public side it is systematised and standardised data, which means they’ve been able to get up to speed faster on portfolios. On the private side, because of the fragmentation by industry, by manager, by geography list or by any of the various criteria, it’s been tougher. 

“But at the same time, because you’re owning and operating these assets, the ability to be more sustainable and more impactful over the longer term is another one of the big benefits of the private investing universe.”
 

That hasn’t prevented the regulatory environment for private assets evolving quickly and demanding more disclosure, particularly when it comes to sustainable investment. Sophisticated private market investors are developing comprehensive reporting frameworks that capture the impact of their investments on environmental and social factors, as well as governance practices.
 

The result of this is the ESG Data Convergence Initiative (EDCI), founded in 2021 by a group of limited and general partners frustrated at the lack of performance-based data from private companies. The goal is to “create a critical mass of meaningful, performance-based ESG data from private companies by converging on a standardised set of ESG metrics for private markets,” allowing general partners and portfolio companies to benchmark their current position and generate progress toward ESG improvements, while enabling greater transparency and more comparable portfolio information for limited partners and investment managers.

In July 2024, EDCI said it had gathered over 120,000 data points from 6,300 portfolio companies spanning 75 different countries and 76 industries aligned with the Sustainable Accounting Standards Board.


A more mature market

As to whether the private market space will continue to see growth, Pollock says she “drank the Kool-Aid a long time ago” and can only see continued expansion 
from here.
 

“Private markets used to be classed as ‘alternatives’, but what we’ve seen over the past 10 years is a maturity of the market and it has become so embedded within the largest portfolios and with the largest investors – there’s only one direction to go from here.”

Those seeking to pivot to private from public market investing successfully should ensure they have the right talent and capabilities in place to effectively manage their investments. The message from private market investors seems clear: underestimate the differences at your peril. 

It’s a person-
to-person type of business. 
At the end of 

the day, you place your trust in someone doing what they say they’re going to do’

Emily Pollock, co-founder of private asset solutions, Schroders Capital

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