A City People Love
1
An iconic and beautiful backdrop for big Olympic moments.
TOP REASONS TO BE EXCITED
A’ja Wilson
GOLD MEDALIST
BASKETBALL
Fans Back in the Stands
Back to memorable and heartfelt in-person family and fan moments.
2
LEE KIEFER
GOLD MEDALIST
FENCING
Impactful Scale
THE GO-TO MASS AUDIENCE EVENT
3
2
1
3
4
5
6
7
8
9
10
OLYMPIC ADS CREATE IMPACT
+42%
Message memorability vs prior year brand norm
Sydney McLaughlin-LeVrone
GOLD MEDALIST
HUrdles
BEST Storytelling When and Where Consumers Want
Live action throughout the day, and a Primetime show with enhanced storytelling.
4
1
Peacock to stream every event LIVE and offer unique shows.
2
Digital partners will expand beyond highlights.
3
TATYANA MCFADDEN
GOLD MEDALIST
TRACK & FIELD
Go-To Mass Audience Event: Nielsen, Adobe Analytics 2021 – 4Q22, P2+
Olympic Ad Impact: MarketCast TVBE, Tokyo Olympics, NBC Prime vs Prior Year Broadcast/Cable norm, P18-49
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Source: NBCU/Ipsos Paris 100 Days Out Study, April 2024 wave; MRI Spring 2022 Study, P18+, Total Olympic fans, top 2-box agree for statements; NBCU Ipsos Consumer Beijing Olympics, May 2022
Don’t Miss the Making of Team USA
Olympic Trials June 15-30
+15%
Brand Opinion
A meeting of two icons ahead of Paris
Sha’Carri & Cardi
#Amplified
NBC’s Social Takeover Strategy for #Paris2024
Shared to @iamcardib’s
167M Followers
Podcast megastar and host of “Call Her Daddy” will host a series of interactive Olympics watch parties on
Olympic fans follow influencers on social media, more than any other sports league’s fans
33M
Talent With #Influence
World’s #1
Female Podcaster
Alex Cooper
Creators to lend their unique voices
& perspectives of the Games across
25
Partnerships Putting Olympic Content
#WhereFansAre
Olympic content shared through
fan-favorite franchises
Immersive game play in the virtual NBC
x Team USA Paris Olympics world
Centralized
Olympic streaming navigation center
Olympic series & new AR experiences
Creators & NBC Talent daily Olympic coverage via a hosted Live Show and video posts
Real-time Olympic highlights
Historic Olympic content, in-game highlights and daily recaps
#GetInvolved:
Adding Social Delivers
Maximum Brand Impact
+19%
Consideration
+17%
Purchase Intent
+19%
Recommendation
Lifts of linear+digital+social Olympic viewers vs. linear only viewers
Fans planning to watch the Paris Olympics say they are planning to engage with the Olympics on social media
1 in 3
Promotion
Creators
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Showcase your brand’s message within NBC’s historic Opening Ceremony coverage with 10,000+ athletes arriving via boats on the Seine River
Opening
Ceremony
Alignment
CHUCK AOKI
SILVER MEDALIST
WHEELCHAIR RUGBY
Strengthen your brand’s connection to a particular Olympic athlete or sport within NBC’s coverage.
Athlete
or Sport Amplification
NOAH LYLES
BRONZE MEDALIST
200 METRES
Position your brand
adjacent to NBC’s Olympic competition coverage through various unique
ad positions that air
across all screens
Unique Ad Positions
Create impact for your brand through different streaming and social opportunities surrounding the Paris Games
Digital & Social Integrations
NBC and the USOPP have developed a unique opportunity that combines the intellectual property rights of Team USA and NBC’s Olympic and Paralympic media coverage in one partnership.
Become an
Official Partner
OF Team USA
JADE CAREY
GOLD MEDALIST
GYMNASTICS
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INSIGHTS
Sports on
Peacock are
Having a Moment
February 2023 Edition
SEES MASSIVE
GROWTH
Higher compared to
+62%
+52%
+49%
+21%
+1%
2021 vs. 2022
Growth Driven By Streaming Success of Sports Tentpoles
Most-Streamed Super Bowl Ever
Biggest Olympics Live Streaming Audience Ever
Significant Shift to Streaming (30% of Total Audience, +3.3X 2018)
Ashleigh Johnson
GOLD MEDALIST
WATER POLO
Setting Up
Paris to Deliver Massive Streaming Consumption
3X Streaming MINUTES
Paris Projected vs. Tokyo
KATE NYE
SILVER MEDALIST
WEIGHTLIFTING
YOUNG
Nearly
1/2
under 35
MULTICULTURAL
Over
are multi-cultural
35%
CORD-CUTTERS
54%
Creating
More Brand
Impact with Multiplatform
MESSAGE MEMORABILITY
Allowing Advertisers to Reach Hard to
Reach Consumers
PEACOCK VIEWERS
Tokyo vs. Prior Year Norm
Prior Year Norm
Linear
Linear + Streaming
+58%
+17%
HUNTER WOODHALL
SILVER MEDALIST
TRACK & FIELD
Don’t Miss Paris
on Peacock
Streaming every event, regardless of cable subscription
Daily show highlighting most compelling live competition
Olympic-themed shows with marquee talent
Gold Zone
HANNAH ROBERTS
SILVER MEDALIST
BMX
Peacock Growth: appfigures.com
Peacock Highlights: Adobe Analytics, internal PAVO
Peacock Viewers: comScore VMX, YouGov Profiles, MRI, 4Q22
Message Memorability: MarketCast TVBE, Tokyo Olympics, ELTV NBCU, P18-49
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The Olympics offers
the BEST stage for…
MARCH 2023 Edition
in FEMALE REACH
Sydney McLaughlin-LeVrone
GOLD MEDALIST
TRACK & FIELD
Celebrating Women’s
Sports in Primetime
50%
of NBC Olympic coverage is dedicated to women
Athing Mu
GOLD MEDALIST
Track & Field
Watching the Women of Team USA Succeed and Drive Brand Impact
Three straight Games where the women outnumber the men for Team USA
The Biggest Storylines in Women’s Sports heading into Paris
will be pushed in
Paris… will she continue to dominate?
could be the first athlete to win both the 400M flat and 400M hurdles
Female legends looking to return -
Sydney McLaughlin-Levrone
KATIE LEDECKY
MULTIPLE GOLD &
SILVER MEDALIST
SWIMMING
Reaching Female
Fans at Scale
#1
81M
Nielsen. Adobe Analytics. 2022.
99%
of the total prime coverage across all broadcast networks
8 of the top 10 US Olympic athletes who drove the most social interactions were women
Nearly 60% of the medals won by Team USA in the Tokyo Olympics were from our female athletes
Utilizing female Olympic athletes in ad creative results in outsized message memorability
Katie Ledecky
Simone Biles, Gabby Douglas, Kerri Welsh Jennings, Alex Morgan
and
to follow our NBC Sports platform that pushes boundaries and empowers women along the way.
Click here
NBC's Olympic coverage is the only place where you can watch women's sports in primetime.
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Nielsen, Tokyo Olympics reach vs cumulative unique reach across CBS, ABC and FOX combined; 7/23/21 – 8/8/21 for Olympics, total 3Q21 for competitive; total day, 1 min qual, P2+ LS Data
Nielsen, reach duplication between Tokyo Olympics vs CBS, ABC, FOX combined; 7/23/21 – 8/8/21, total day, 1 min qual, P2+ LS Data; Nielsen TAR, P2+ streaming only reach across all measured campaigns
Marketcast TV Brand Effect, Message Memorability of select ads airing in Tokyo Olympics vs select ads that aired across competitive broadcast prime programming during the games, next day vs 30 day vs 90 day recontact, P18+, recontact for Wave 1: Olympic Ads – 9/10/21 – 9/14/21, benchmark ads – 10/5/21 – 10/12/21; recontact for Wave 2 Olympic Ads – 11/8/21 – 11/15/21, benchmark ads – 12/2/21 – 12/8/21
26%
17%
12%
4%
10%
4%
90 Days Post
+150%
30 Days Post
+200%
Day 1
+53%
NBC Olympics Broadcast Prime Norms
MESSAGE MEMORABILITY
JESSICA LONG
GOLD MEDALIST
SWIMMING
Invest in the Olympics and Reap Benefits Both Immediately and in the Future…
38M
streaming-only Olympics viewers
53M
linear Olympics viewers who did not watch competitive broadcast networks
During the Summer Games
MICHAEL NORMAN
GOLD MEDALIST
400 METERS
The Olympics are the Only Game In Town
17 Days
6 Weeks
Combined
To Achieve the Same Scale it Takes:
NBC’s Coverage of the Olympics Dominates Competition During Summer Months
NBC’s Olympic Coverage Delivers Scale and Impact Next Summer and Beyond…
INSIGHTS
APRIL 2023 Edition
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Ipsos 2021 Olympic Value Study
Message Memorability based on Marketcast TVBE, Tokyo Olympic creatives with vs without athletes, and creatives with vs without celebrities, P18+
Search Engagement based on EDO, Tokyo Olympic creatives with vs without celebrities
Olympic Sport, Entertainment, &
Comedy Gold will Come Together
for the 17 Days of the Games!
vs. No Celebrity Inclusion
+10%
MESSAGE
MEMORABILITY
+34%
SEARCH ENGAGEMENT
BRANDS THAT INCLUDE CELEBRITY IN THEIR CREATIVE DURING THE GAMES SEE:
FANS EXPECT & CRAVE CELEBRITY THROUGHOUT THE OLYMPIC EXPERIENCE
Leslie Jones
Comedian
Khloe Kardashian +7%
Chrissy Teigen +182%
During the most recent summer Games
More than
21M
Total Social Engagements
BRANDS THAT INCLUDE OLYMPIANS IN THEIR CREATIVE DURING THE GAMES SEE:
vs. No Athlete Inclusion
+31%
MessAGE MEMORABILITY
ATHLETES GAIN CELEBRITY STATUS ACROSS THE MEDIA LANDSCAPE
Writer & Podcast Host
Shawn Johnson
Beijing Olympian
Gymnastics
"Survivor"
Noelle Lambert
Tokyo Paralympian
Track & Field
WWE
Kurt Angle
Atlanta Olympian
Freestyle Wrestling
"Dancing with the Stars"
Simone Biles
2x Olympian
Gymastics
"The Traitors"
Ryan Lochte
4x Olympian
Swimming
Kentucky Derby
Oksana Masters
Aaron Pike
Paralympians
ATHLETES ACHIEVE ICON STATUS &
CEMENT THEMSELVES IN POP CULTURE
7 in 10 consumers
agree they like getting to know Olympic athletes both on &
off the field & see
them as role models
86%
agree the
Olympics is a
cultural phenomenon
The Olympics is a Pop culture melting pot of celebrity & athletes WITH AD IMPACT
INSIGHTS
MAY 2023 Edition
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How do you ensure success in the biggest event of 2024?
JUNE 2023 Edition
Key creative best practices from the Olympics Ad Engine
•
Lean into this epic moment by "Olympicizing" creative
•
Go further by featuring athletes - including Olympians - in creative
•
Drive success with both existing creative or use the Games as platform to launch new campaigns
•
Tell your brand story throughout the games with longer-form creative supported by standard spots
•
Run adjacent to in-program features to super size impact
Click here to request ACCESS
TO THESE POWERFUL TOOLS
1,627 Ads
947
Ad Elements
4
Marketing Objectives
NBCU used machine learning to review each ad that ran in the 2016-2022 Olympics, tagging 947 elements of metadata to all 1,627 creatives. That data was then correlated with performance on four different marketing goals to understand the drivers of impact on each metric.
Test potential creative ideas or current ads being considered for the Paris 2024 Olympics & Paralympics. NBCU will pre-test creative concepts, predicting impact on KPIs and providing actionable recommendations about how to optimize performance towards specific campaign goals - before creative even airs.
How we can help:
Determine which marketing KPI is key to the success of your business
Input new or existing creative
Apply our NBCUniversal proprietary model
Provide performance predictions & creative recommendations
Awareness
Breakthrough
Perception
Enagagement
Script
Storyboard
Video
Human Curation
Machine Learning
Computer Vision
Historical Olympic Data
Ad Ranking Projection
Recommendations
HOW IT WORKS
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Click here to set up a meeting to see the results of this exciting study!
The positive sentiment around the Olympics remains strong, offering advertisers the opportunity to be part of a cultural & inclusive movement.
Where Sports & Culture Converge
With heightened excitement for the Paris Games, intent to watch across Olympic fan segments has a healthy outlook with significant increases over the prior Summer Games in Tokyo.
Fans are Pumped for Paris
The iconic location & the thrill of
Team USA competition are just two
of the top reasons fans are extremely motivated to watch the Paris Games.
Location + TEAM USA Drive Excitement
The positive sentiment surrounding the Olympic movement extends to brands that advertise in the Olympic environment.
The Olympics Glow Extends to the Advertisers
The iconic location & the thrill of
Team USA competition are just two of the top reasons fans are extremely motivated to watch the Paris Games.
How Fans Will Watch
A new study highlighting positive intent to watch/stream the upcoming Paris Games across various fan segments & MORE!
ONE YEAR OUT
JULY 2023 Edition
INSIGHTS
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Nielsen Live+SD; Tokyo Paralympics 2020; NBCSN + NBC; 8/24/21 - 9/5/21; 1 min reach qual. Digital: Adobe Analytics, NBCU Internal Metrics
ListenFirst, Summer 2023 (May ‘23 – July ’23) vs Summer 2021 (August ‘23 – Oct ‘23), measured Tokyo 2020 Paralympics Athletes, followers and engagements across Facebook, Twitter (X), Instagram, YouTube, TikTok
Ipsos Paris 2024 One Year Out, May-June 2023 wave; Gen Z = P13-24, Millennials = P25-38
PMI Paralympic Advertisers Tokyo 2020 Olympics 7/23 - 9/12, Total Day B’Cast & Cable, A18+ % lift for Olympics and Paralympics over prior year
Click here to learn about
partnership opportunities that
will impact your brand!
Advertising in both the olympics & paralympics sees stronger lifts
+63%
+19%
+125%
+29%
vs. prior year brand norms
When viewers
saw the creative
Likeability
BRAND
MEMORABILITY
+
ALIGN WITH POSITIVE SENTIMENTS
The ADVERtISER IMPACT
HOPEFUL
EXCITING
UNIQUE
STRONG SOCIAL ENGAGEMENT
Top Performing Paralympians
on Social Drive FAN ENAGAMENT
+26%
SOCIAL
following
Summer 2023
vs. Summer 2021 (Tokyo)
Hunter Woodhall
Track & Field
Anastasia Pagonis
Swimming
THE MOST STREAMED GAMES IN HISTORY
+329%
STREAMING
MINUTES
Beijing vs. PYC Paralympics
Tokyo vs. Rio Paralympics
The GROWTH
VIEWERSHIP CONTINUES TO INCREASE
+46%
P2+
UNIQUE VIEWERS
INTEREST IS STRONG AMONG YOUNGER GENERATIONS
The FANS
+65%
On August 28, 2024, parathletes will parade from the Champs-Élysées to Place de la Concorde, which will be accessible to people of all mobility & ability levels.
A Festive Celebration of Dreams & Inclusion
The Opening Ceremony
The cauldron will be lit for the Paralympic Games in one year!
AUGUST 2023 Edition
INSIGHTS
more likely to watch the Paralympics
vs. Gen X & Baby Boomers
Gen z & millennials
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Ipsos Paris One Year Out, May-June 2023 wave; Base: T2B fandom, rolling bases. Gen Z P13-24.
SEPTEMBER 2023 Edition
INSIGHTS
Click here to set up a meeting to
learn more about our Gen Z fans!
Our coverage is set to feature French culture & the most scenic Parisian locations, which will be a major draw for Gen Z whose #1 international travel destination is Paris.
Dreaming of Paris
HOW NBC IS SET TO WIN OVER GEN Z
On Peacock, every moment of action will be available without cable authentication.
Opening The Games to All for the First Time
We are going beyond posting highlights & partnering with social influencers, who will create authentic content on the ground in Paris.
Expanding Social Content & Partnerships
Iconic celebrities from across pop-culture will play a key role exciting & engaging fans in promotional efforts leading up to the Games & in new content available during the Games.
Featuring Fan
Favorite Talent
Young athletes are gaining media attention & followers going into the Games plus new events like breaking, skateboarding, & surfing are set to attract & inspire our youngest generation.
Breaking New Ground
IS GOING TO BE
MONUMENTAL
WATCHED
INTEND TO WATCH
LIGHT TV VIEWERS
CASUAL
OLYMPIC FANS
GEN Z
77%
87%
43%
50%
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Marketcast TVBE, Tokyo Olympics, P25-54; same ads airing in Tokyo primetime vs prior 3 month same ad non-NBCU norm; first time adv airing in Tokyo total day vs prior year brand non-NBCU norm.
OCTOBER 2023 Edition
INSIGHTS
Click here to set up a
meeting to learn more!
Creative airing in Tokyo saw memorability growth vs.
the same creative airing elsewhere across TV
+21% Brand Memorability
+31% Message Memorability
ADVERTISERS SEE BIG WINS IN THE OLYMPIC ENVIRONMENT
First-time advertisers see greater lifts within the Olympics vs. their prior year brand norms
+11%
Brand
Memorability
+15%
MESSAGE
Memorability
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ListenFirst Conversation, hourly X mentions of “Visa” 10/27/23 vs prior 30 days
ListenFirst, comparisons based on prior year handle norms (11/1/22 – 10/31/23); Nielsen, Macy’s 2022 Thanksgiving Day Parade, (live, encore and Peacock streams), 1 min qualifier, P2+ L7 reach data
iSpot; P18+; EDO; 10/16/23-10/29/23; all LA 2028 Flag Football spot additional searches generated (EV)
NOVEMBER 2023 Edition
INSIGHTS
Click here to set up a
meeting to learn more!
A content creator casting call to find a surfing correspondent to cover all the action in Tahiti during the 2024 Paris Olympic Games.
The Games are CREATING
A CULTURAL Buzz
TikTok creators were tasked with making creative that encapsulates a gold-medal worthy day at the beach.
Promotional impact kicked off with the campaign announcement on the TODAY Show by Caroline Marks, who is set to compete for Team USA.
saw a spike in brand mentions on social media around the TODAY Show announcement
vs. prior month norm
Kerry Washington’s most engaging Instagram post of the last year
Reaching 59M followers
across social
+15x higher engagements than Green Bay typically averages per post
Reaching 46M viewers in '22 & ranking as the highest rated entertainment telecast of the year
NBC olympics First:
Engaging Fans Across Genres
Flag Football Scores a Spot in the LA28 Games & Scores with Fans
+39%
Greater Attention
223K Incremental Searches for “Flag Football”
vs. Competitive Placements
Promo aired 110 times across all nets in 2 weeks
Since the premiere
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Ipsos Paris One Year Out, May-June 2023 wave; Base: T2B fandom, rolling bases
Nielsen. Adobe Analytics. 2021- 4Q 2022.
Nielsen, Tokyo Olympics vs prime excl news & sports genres, 2021, P18+ watching with K2-17, LS data
Ipsos Paris One Year Out, May-June 2023 wave; Base: T2B fandom, rolling bases
Numerator, Tokyo viewers (watched any amount of Olympic coverage) vs non-viewers (did not watch Olympics at all), 7/23/21 - 8/8/21
DECEMBER 2023 Edition
INSIGHTS
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Viewers see brands supporting the Olympics as:
The Olympics Provide a Brand-Safe Environment That Reaches Families
vs. competitive properties
+80%
Hopeful
+66%
Inspirational
+53%
Prestigious
+43%
Trustworthy
+38%
Have a Positive Impact
+32%
Inclusive
Across sports tentpoles:
Olympics Time = Family Time
A parent with a child living in the home
1
2
3
4
5
6
7
8
9
Vs. the prime entertainment norm:
Parents are +18% more likely to watch the Olympics with their kids
Olympic families who view together,
Build Strong Relationships Together
+52% vs. people without a child in the home
Helps me to connect with others including friends & family
+13% vs. people without a child in the home
Builds tradition & connections to people around me
Olympic Viewers with Kids Outspend Non-Viewers
During the Olympic timeframe,
viewers with kids spent nearly
+$1.3B
vs. non-viewers
+14%
SPEND MORE
+9%
vs. non-viewers
Frequently
On Average
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Source: Nielsen, Tokyo Trials in 2021 across NBCU, reach vs competitive tentpoles, duplication between Trials &
Olympics, LS P2+ Reach, 1 min qualifier; Marketcast TVBE, P18-49
JANUARY 2024 Edition
INSIGHTS
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meeting to learn more!
Marathon
IT'S MAKE OR BREAK TIME AS
The U.S. Olympic Trials
HAVE REACH & SCALE
+4.5%
+33%
+53%
+64%
+66%
+97%
+137%
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Athletes compete to cement their spot on Team USA!
February 3 | Orlando, FL
Wrestling
April 19-20 | State College, PA
Swimming
June 15-23 | Indianapolis, IN
Diving
June 17-23 | Knoxville, TN
Track & Field
June 21-30 | Eugene, OR
Gymnastics
June 27-30 | Minneapolis, MN
72+ Hours of
Olympic Trials Coverage
65M
Prime Viewers
+11%
+283%
The U.S. Olympic Trials
HELPS SET THE PACE FOR
GAMES VIEWING
~90%
of people who watched the Tokyo Olympic Trials went on to watch the Tokyo Olympic Games
The U.S. Olympic Trials
ARE A SPRINGBOARD FOR ADVERTISERS TO SEE GREATER
SUCCESS IN THE GAMES
TRIALS + GAMES
vs. brands who only aired in-Games
Message Memorability
FEBRUARY 3: MARATHON
The marathon is one of the most unpredictable Olympic events. The smallest problem can be magnified over a two-hour race. Plus, athletes contest the distance just two or three times in a year and scatter among marathon courses of varying difficulty, making it hard to compare performances.
TOP CONTENDER SPOTLIGHT
Emily Sisson (Flagstaff, AZ)
She ran two mass marathons since, breaking the American record in Chicago last year and again comfortably finishing as the top American in Chicago this year. She could find redemption after dropping out of the 2020 Olympic Trials, saying her legs were “destroyed” on the hilly course.
Conner Mantz (Provo, UT)
Last year, he made the move up to the marathon early (at age 25). In three races at the distance, he was the top American in Chicago each of the last two years (with the fastest time by an American in any marathon each year), plus the third American in Boston this past April.
DID YOU KNOW?
The 2020 Olympic Trials field included one woman who had broken 2:22. Since, four American women have run 2:20:32 or faster.
The winners of each best out-of-three final earn the spot for their respective weight at the Olympics, pending their weight’s qualification.
Freestyle Wrestling: The style of wrestling in which competitors may use both arms and legs to execute holds.
TOP CONTENDER SPOTLIGHT
DID YOU KNOW?
David Taylor (St. Paris, OH)
He has a good chance to become the first American wrestler to win consecutive gold medals since John Smith in ’88 and ’92. With gold, Taylor would also become only the fourth American wrestler to win two golds.
After swimming and track and field, wrestling is the sport that the U.S. has won the next most medals in all-time at the Olympics.
Adeline Gray (Denver, CO)
She is one of the top U.S. wrestlers of all time. A six-time world champion and Tokyo Olympic silver medalist, the one thing missing on her resume is an Olympic gold medal.
APRIL 19-20: WRESTLING
vs. creative that only aired in-Games
BRANDS
CREATIVE
+40%
+48%
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Source: Nielsen, P2+ LS data; Reach based on Nielsen TAR, vs competitive networks/streamers via Nielsen, 3Q21, 1 min qual; NBCU/Ipsos Paris One Year Out Study, May-June 2023 wave, base: T2B fandom, top 2 box agree
February 2024 Edition
INSIGHTS
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meeting to learn more!
Big Events Are Getting Bigger and
From sports to entertainment,
live events are seeing
record viewership
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THE BIGgest
Event is Coming
THIS SUMMER
From sports to entertainment, live events are seeing record viewership
170M
viewers NBCU reached in the last Summer Games in just 17 days
Average Viewers
28.5M
Most-Watched
Parade Ever
Noah Lyles
Track & Field
reach consumers at scale in Q3
Olympics Will Be the Only Place to Quickly
It would take all of Q3 to reach a similar level of scale across top networks and streamers
Average Viewers
123.7M
Most-Watched
Super Bowl Ever
Excitement
is Building
for the Paris Games
Watched
Tokyo Olympics
50%
Intend to Watch
Paris Oympics
+45M
Casual Olympic Fans
55% of US
88%
Incremental
Reach Potential
Sydney McLaughlin-Levrone
Track & Field
CTV
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INSIGHTS
It’s family friendly
Romance of Paris
Adds To the Love
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It’s inspiring
9 in 10
of Olympics fans agree:
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Olympic Fans LOVE
the Games
It provides a thrill of excitement
It feels aspirational
It’s quality content
Top 5 Reasons
WHY PEOPLE LOVE THE GAMES
The history and culture of Paris make them more excited to watch the Olympics
They’re excited to watch Olympics competition in
Paris’s iconic locations
Olympics lovers vs. non-Olympics lovers
Delivers Halo Effect
For Advertisers
Engage with Olympic content on social media
57%
Engage with Olympics advertisers on social media
43%
Actively seek out information about Olympic content
56%
Actively seek out information about Olympic advertisers
44%
Recommend Olympic content to others
67%
Recommend products/services from Olympic advertisers
47%
Business Impact
2X
higher viewer engagement with highly emotional content
brand consideration
35%
agree that brand creates a better Olympics viewing experience
82%
Olympic Viewer Engagement
Leading to Real
+4.7x
+6.6x
+6.3x
+3.4x
+3.8x
+7.2x
Source: NBCU Coherency LoveQuotient™ Study 2022 (fielded Dec ’21 – Jan ’22); Those who love Summer Olympics, comparisons made vs those who do not love; NBCU/Ipsos Paris One Year Out Study, May-June 2023 wave, top 2 box agree; NBCU Media Center Olympics Engagement Study, May 2023 fielding
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Source: NBCU/Ipsos Paris 100 Days Out, April 2024 fielding; vs Paris One Year Out, May-June fielding; Total Respondents: n = 1000, P13-65
Nearly
9 in 10
Current Peacock users plan to watch +11% vs One Year Out
NBCUniversal Celebrates
with Big Announcements
Don’t Miss the Making of Team USA
Olympic Trials June 15-30
84%
agree they are excited to watch live Olympics coverage during the day
Paris Intenders say they are planning to engage with the Olympics on social media
+23% vs One Year Out
1 in 3
FANDOM
American say they are...
They Are Summer Olympic Fans
Very Likely
to Watch
INTENT To WATCH
Excitement About Games Being in Paris
EXCITEMENT
OnE YeaR OUT
100 Days Out
44%
58%
+32%
+xx%
vs. LAST
SUMMER GAMES
+28%
vs. when asked
One Year Out
AMERICANS ARE VERY LIKELY TO WATCH
1IN2
Viewers Are Excited to Watch
OnE YeaR OUT
39%
100 Days Out
50%
+28%
OnE YeaR OUT
50%
100 Days Out
56%
+12%
ACROSS PLATFORMS
Meeting Fans Where & When They Want to Watch
It is an important opportunity to showcase the city and promote cultural exchanges…”
Kevin (Male, Millennial)
Day & Night
82%
agree that they plan to watch primetime even if they already know the outcome
“
85%
say they are excited to watch the Games take place in Paris because it is such an iconic location
Simone Biles
Why Are They Excited?
Top Storylines
For the things I really love, I will watch them in primetime so that we can watch them as a family.”
“
Jill (Female, Millennial)
Paris Location
+14%
more likely to be excited to watch new sports like Breaking, Surfing, Skateboarding or Sport Climbing vs. other age groups
Gen Z Are
New Sports
Momentum Builds For
The Biggest Event of 2024
Katie Ledecky
Steph Curry
Noah Lyles
Sha’Carri Richardson
definitely going to watch the games
Excited about the Games being in Paris
Summer
Olympic Fans
100 Days
TO GO
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