Alternative Distribution Leverage the power of partnerships to reach new customers, wherever they are, and address their protection needs.
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Making financial protection accessible to all
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We help:
insurers
Grow your business by tapping into new distribution opportunities and customer pools.
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distribution partners
Improve your value proposition and create new revenue streams by offering your customers relevant financial protection solutions.
Delivery Partners
Power the future of life and health insurance by contributing your unique expertise, services, data or technology solutions.
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As the only major global reinsurer exclusively focused on life and health insurance, RGA has unparalleled global expertise and experience. We have deep knowledge of the insurance industry and the ecosystem, and are best positioned to match you with the right partners – we already have relationships with the leading life and health insurers, distribution partners, insurtechs, and providers of data and technology solutions. We have successfully developed and launched life and health insurance solutions with a broad range of distribution partners across physical and digital channels. We seek to grow the overall insurance market and make financial protection accessible to all.
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Case studies
What sets us apart:
Let’s collaborate to:
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Reach new customers
Deliver relevant solutions to current customers
Customize unique solutions tailored to your specific audience or channels
Access a network of expert resources and capabilities
Reach new customers and grow your business through established and emerging alternative distribution partners, including digital insurance distributors, financial services providers, and other consumer companies and brands
Deliver relevant life and health insurance solutions that provide value to your customers, strengthen your brand, generate new business, and improve your bottom line
Create tailored customer journeys that are fit for your target audience, distribution channels and products, and that are optimized to drive conversion and customer satisfaction
Gain access to global life and health insurance expertise and capabilities as well as a broad network of ecosystem partners, including leading insurers, distribution partners, technology providers, investors and more
SCALE UP
Scale up and identify additional opportunities to pursue together, building on prior successes and learnings
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LAUNCH, TEST, REFINE
Launch, test, validate and/or refine the solution, leveraging behavioral science and data analytics
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CONNECT PARTNERS
Identify the right carrier-distributor match and connect any other partners required to deliver the solution
3
DESIGN SOLUTION
Collaborate to design the end-to-end solution, including product, customer journey, underwriting process, data analytics, etc.
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DEFINE OPPORTUNITY
Understand, identify, and confirm the problem or opportunity
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How we work together
These steps illustrate how we might work together to drive an alternative distribution initiative from start to finish. We recognize that different situations can require different approaches and are able to support a variety of opportunities and partners, at various stages of maturity.
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Best of Both Worlds: Combining Digital Distribution with Full Underwriting
Behavioral Science and Product Development
Leveraging Behavioral and Contextual Signals from Digital Distribution and Underwriting
Conditions are ripe for life insurers to recapture market share online. An ongoing pandemic has renewed interest in protection, driving a 40-50% increase in digital life insurance sales from pre-pandemic levels.
Behavioral science can help insurers develop products that can be more effectively sold, underwritten, and supported.
Digital distribution and digital underwriting provide life insurers with new ways to understand customer behavior. Although difficult to harness, digital behavior and contextual signals present insights that can be used to improve processes along the life insurance value chain.
Alternative Distribution Evolution and Opportunities, from Affinity to Digital and Embedded Insurance
The alternative distribution landscape is evolving rapidly, and insurers can only realize its full potential if they are aware of the breadth of alternative distribution channels available and understand the range of approaches they can use to unlock the value of partnerships. This requires considering each partner’s strengths and limitations and leveraging modern data, technology, and design capabilities.
Othmane Akesbi
Hamza Shaiban
Jonathan Hughes
Petr Vaclav
Vice President Business Initiatives Global Product Initiatives
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Manager Business Initiatives Global Product Initiatives
Head of Strategic Development & Marketing UK – EMEA Strategic Development
Vice President Decision Science Global Data & Analytics
- An efficient way for insurance distributors and non-insurance consumer brands to offer life and health insurance protection to their customers - Growth opportunities for insurance carriers through new distribution channels and consumer pools - Structured methodologies and product development expertise to identify the right problems and opportunities designed to activate an end-to-end customer journey for the right customer, through the right channel - An extensive library of proven life and health products to accelerate speed-to-market - Data and technology solutions (in-house or via a partner network), including e-underwriting as well as the deep and broad expertise to support, including pricing, claims, data analytics and behavioral science - Access to the global insurance ecosystem, e.g. insurers, distribution partners, data and technology providers - Reinsurance support for the products we develop - RGA’s strong reputation and capital strength as a leading global life and health reinsurer - An efficient way for insurance distributors and non-insurance consumer brands to offer life and health insurance protection to their customers - Growth opportunities for insurance carriers through new distribution channels and consumer pools - Structured methodologies and product development expertise to identify the right problems and opportunities designed to activate an end-to-end customer journey for the right customer, through the right channel - An extensive library of proven life and health products to accelerate speed-to-market - Data and technology solutions (in-house or via a partner network), including e-underwriting as well as the deep and broad expertise to support, including pricing, claims, data analytics and behavioral science - Access to the global insurance ecosystem, e.g. insurers, distribution partners, data and technology providers - Reinsurance support for the products we develop - RGA’s strong reputation and capital strength as a leading global life and health reinsurer
Contact us
A 100% digital product designed to protect underserved self-employed workers and their families. Read more
Digital Self-employed workers
Affordable funeral cover for customers of a leading South African retailer. Read more
Retail OUTsurance and Shoprite
A competitively priced digital insurance product with an efficient, full underwriting process and a high straight-through processing rate. Read more
Digital PolicyMe
What we offer
Efficiency An efficient way for insurance distributors and non-insurance consumer brands to offer life and health insurance protection to their customers
Growth Unlock growth opportunities through new distribution channels and consumer pools
Expertise Design the right product and customer journey, for the right audience and distribution channel, by tapping into RGA’s deep and broad expertise in life and health insurance product development, behavioural science and data analytics
Ecosystem Access the global insurance ecosystem through RGA's extensive partner network, including insurers, distribution partners, data and technology providers, and more
Support Benefit from RGA's support throughout the end-to-end process, including reinsurance for all the products we develop together
Reputation Count on RGA’s strong reputation and capital strength as the leading global life and health reinsurer
Experience Leverage RGA's global experience and extensive library of proven life and health insurance products
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Optimizing the Customer Journey: The keys to succeeding in digital distribution for life insurance
In the world of insurance, digital distribution has become a critical avenue for growth and customer engagement. However, the life insurance industry has faced significant challenges in establishing successful digital direct-to-customer (D2C) propositions.
Carriers
Power the future of life and health insurance by contributing your unique expertise, services, data or technology solutions
Gain access to global life and health insurance expertise and capabilities as well as a broad network of ecosystem partners, including leading insurance carriers, distribution partners, technology providers, investors and more
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Life Design Sprints: How to Deliver Innovation in the Digital Insurance Customer Journey
When it comes to digital life insurance distribution, insurers are increasingly discovering that the customer online journey itself is the product – a new mindset that is bringing new opportunities but requiring new ways of delivering.
A competitively priced digital insurance product with an efficient, full underwriting process and a high straight-through processing rate.
The Solution RGA brought together RGAX program management, RGAX underwriting services, and AURA, as well as RGA Canada product development and reinsurance expertise create and launch a digital term insurance product, in partnership with PolicyMe, an online distributor, and Securian Canada (previously Canadian Premier Life). PolicyMe manages sales and underwriting processes, end-to-end, for full consumer transparency and process efficiency, with underwriting rules and questions signed off by Securian and RGA Canada. PolicyMe offers efficient administration, high conversion rates, optimized straight-through processing (STP), and a flat commission structure (unlike upfront commission structures common in the broker marker) resulting in competitive pricing. Beyond the initial launch, RGA has provided ongoing refinement and optimization of the customer journey through enhancements to the application process and underwriting rules. The Outcome 3,500 policies in force as of April, 2022, equal to US$1.9 billion of coverage and US$2 million in annual premiums within approximately one year of the product launch. High rate of approval (44%) via straight-through-processing (STP), and 95% approval rate, including referrals to underwriters, as of the end of May 2022.
Case study
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Digital Distribution PolicyMe
Affordable funeral cover for customers of a leading South African retailer.
The Solution RGA partnered with OUTsurance and Shoprite to launch an affordable funeral cover product in Shoprite stores. The Shoprite brand is highly trusted, and by selling in-store, it is easier to create awareness of the need for insurance. RGA provided significant quota share reinsurance, enabling OUTsurance to focus on sales and retention. There was strong, internal collaboration between business development, pricing, legal, and claims to execute the business arrangement. RGA proactively shared information to help OUTsurance win the deal with Shoprite. This exclusive arrangement resulted from extensive support provided by RGA and the strong relationships developed with OUTsurance and Shoprite. The Outcome The partnership resulted in a successful lunch and rapidly accelerating new business volumes: 9x growth in the first five months.
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A 100% digital product designed to protect underserved self-employed workers and their families.
The Solution RGA developed a product to protect self-employed workers and their families in France, an underserved segment that often does not have access to life and disability benefits. The product provides income continuation in case of illness, sick leave, disability, and death. The solution features 100% digital underwriting, including medical underwriting, powered by AURA, RGA’s electronic underwriting solution. RGA also provided reinsurance to support the sale of the product. The Outcome Successful launch of an innovative product that makes insurance more accessible to an underserved customer segment.
