How to Use VTS Market to Gain an Edge Pre and Post Tour
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The 15 min Demo
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% of requirements <10k sf nationwide
66%
68%
70%
71%
Although demand for office is down nationwide, the overall share of small requirements (<10k sf) has increased every year since 2020.
State of the Market—Tenant Behavior
NEXT
Despite lower demand for office, web traffic to office building pages is up 200% since 2020
60%
of all pre-tour inquiries are undisclosed tenants
While everyone knows when the likes of Google and Amazon are in the market for space, smaller tenants are notoriously hard to identify.
Access to information at every single deal stage has never been more critical
Nexio viewed Suite 1201
Nexio viewed VTS Tower's Building Page
Nexio viewed Virtual Tourbook 8 times
Gensler initiated by Nexio to view the space
Let’s walk through an example that shows how VTS Market sheds light on what today is a black box for leasing teams.
SEE IT IN ACTION
Know before a tenant enters the market
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Get alerted when tenants are looking at your space before they’ve officially entered the market or in the least, before they’ve inquired with you specifically.
Imagine Nexio is a growing tech company in your portfolio that originally took a 3k sf space. They recently raised Series B funding and want to upgrade their office to 10k sf. Like most tenants considering a move, they first Google buildings online to do some “desktop shopping”. That’s how they uncover your building website, VTS Tower, which has a list of up-to-date availabilities with beautiful content and virtual tours, all thanks to VTS. The moment Nexio clicks on one of your listings, you’re alerted of their engagement in VTS. This way, you can track tenant behavior before anyone else even knows they’re searching.
Eventually, Nexio gets more serious about their search and follows up with the Tenant Rep to tour space in your building. Because of today’s market, the Tenant Rep is more sensitive around sharing Nexio’s identity. Luckily, VTS shows you that Nexio has viewed your content online. This allows you to connect the dots. You have an undisclosed deal in your pipeline with a Tenant Rep who typically represents tech tenants, and now it's clear they’re representing Nexio.
Disclose the undisclosed tenants pre-tour
Proactively understand which company is interested in the building before the tenant rep has disclosed their name.
Now is your day to meet the Nexio team for their in-person tour. Thanks to VTS, you’re able to uncover who this undisclosed tech tenant is. If you were touring a law firm you might have mentioned the office-wide windows, but for a tech company like Nexio, you know that highlighting the open floor concept and the rooftop gym will be key to a tour that resonates. Additionally, Nexio can put their phones away and be present. Post-tour, you’ll deliver a virtual tourbook with photos and videos of the spaces, building and amenities. This ensures Nexio spends less time scrambling to capture their own photos and instead is focused on the tour from start to finish.
Provide a focused tour
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Structure the tour to showcase your space in a way that stands out for the tenant. Be present throughout the tour and follow up with beautiful content showcasing the space, building and amenities shown.
The decision-making process doesn’t end when the tour ends. Tenant expectations have shifted, and more people are brought into the decision when a company is evaluating space. After the tour, you share a Virtual Tourbook with the spaces you showed Nexio, plus a few other new spaces that might fit their requirements. Since this content is trackable, you get a window into which spaces Nexio is gravitating toward. This gives you the context you need to take action and stay top of mind post tour.
Stay top of mind post-tour
Understand the unsaid - get insight into whether or not you’re actually relevant in the tenant’s consideration post tour.
As your deal progresses, you need a clear understanding of Nexio’s intent to approach negotiations strategically. However, they’re not likely to reveal what they’re thinking. When it’s time to trade paper, embed VTS Market links into your LOI to unlock insights into engagement during this late deal stage. You know Nexio works with Gensler, and now you see both Gensler and Nexio viewing your listing. You can be confident that Nexio is serious about moving forward if they’re already pulling in an outside partner. This gives you negotiation leverage you wouldn’t have without VTS Market.
Know their decision pre-signature
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See which internal and external stakeholders are looking at your space after you’ve traded paper.
Copyright View the Space, Inc. 2023
BACK TO TOP
Despite overall demand for office space being down nationwide, the overall share of small requirements (<10k) continues to grow.
40%
of all tours are undisclosed tenants
Searching online
Working with a tenant rep
Ready for an in-person tour
Evaluating deal terms
Debriefing after the tour
times
Gensler, initiated by Nexio, viewed the space
Let’s walk through an example that shows how
VTS Market
sheds light on what today is a black box for leasing teams.
NEXT STEPS
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Next Steps
In a few easy steps, VTS Market can launch your new powerful, modern digital marketing presence
We Create a Content Strategy for Your Asset
What We Need - In Partnership with Your Broker
What We Deliver
After agreeing on the asset and spaces to shoot, VTS goes onsite to capture content VTS will develop
• Building and listing pages • Building photos and video
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Access to the decision making team To populate listings and the building page, the following data is needed
Size, Availability Date, Lease Type, Condition, Asking Rent, Floor Plan, Amenities, Year Built of Asset, Building Description, Notable Tenants
• Listing photos, videos, and virtual test fits • Digital tour book, and floor plan with VTS content embedded
Building & space content for one asset
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Existing marketing content embedded with new collateral Creation of bespoke Digital Tourbook Leasing team trained on all content created Presentation of above items to Exec team
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