Leading into the Olympics, Delta and NBCU drove awareness for the Delta x Olympics partnership and elevated the Delta brand to embody resiliency and holistic wellness. Through emotional storytelling and high impact environments across NBCU One Platform, Delta and NBCU inspired fans to infuse health and wellness into all aspects of their wellbeing.
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PROFILING AN INCREDIBLE DELTA ATHLETE & WELLNESS ALL-DAY EVERYDAY ON TODAY
SPOTLIGHTING THE UNSUNG HEROES ON NBC’S LATE NIGHT WITH SETH MEYERS
RALLYING BEHIND INSPIRATIONAL STORIES AND WELLNESS PROGRAMMING ACROSS NBCU ONE APP
UPLIFTING EMOTIONAL WELLNESS WITH NBC’S THAT’S MY JAM
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Making it to the Olympics requires an unmatched level of dedication and resiliency. The athletes competing in the Beijing Olympics and Paralympic games deeply understand the importance of inner and outer strength, emotional fortitude and intrinsic focus.
PROFILING AN
INCREDIBLE DELTA
ATHLETE & WELLNESS ALL-DAY EVERYDAY ON TODAY
Through a profile segment, Third Hour of TODAY showcased Maame Biney, an incredible Delta athlete, her journey to the games, and shined a light on her resilience, equanimity, and purpose. The Maame profile was amplified across TODAY.com, TODAY social handles and in select airports in key markets with ReachTV.
In addition, Delta & TODAY reinforced Delta’s Official Airline of Team USA positioning through contextual alignment with TODAY’s Wellness Wednesday tips to work out like a champion with Bob Harper. To wrap it up, Delta owned TODAY All Day Twitter Highlights, which spotlighted the best self-care moments.
ReachTV Amplification
TODAY Wellness Wednesday Segment
TODAY Wellness-Themed
Twitter Highlights
Paid TODAY Twitter Amplification Post
Maame Profile Segment on TODAY.com
BONUS Teaser #1
Maame Profile Segment
BONUS Teaser #2
Paid TODAY Instagram Amplification Post
Paid TODAY Facebook Amplification Post
TODAY Wellness-Themed
Twitter Highlights
TODAY Wellness-Themed
Twitter Highlights
TODAY Wellness-Themed
Twitter Highlights
TODAY Wellness-Themed
Twitter Highlights
TODAY Wellness-Themed
Twitter Highlights
TODAY Wellness-Themed
Twitter Highlights
TODAY Wellness-Themed
Twitter Highlights
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On Late Night with Seth Meyers, Seth and known on-air talent and show writer John Lutz celebrated the unsung heroes behind the Olympic Winter Games athletes – the team behind Team USA’s Olympians and Paralympians! Through this custom and engaging live ad multiplatform campaign, Seth and John connected with their audience to drive awareness around Delta’s Olympics Unsung Heroes campaign, reinforce the journey and the people you meet along the way, and visit DeltaTeamPortraits.com. Delta’s live ad was amplified across NBC.com, NBC App, Late Night with Seth Meyers handles, Peacock and in select airports in key markets with ReachTV.
SPOTLIGHTING THE
UNSUNG HEROES ON NBC’S LATE NIGHT WITH SETH MEYERS
ReachTV Amplification
Late Night with Seth Meyers
Digital Destination
Late Night with Seth Meyers Live Ad
Instagram Story of Live Ad
Paid Facebook Amplification Post
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Delta and NBC are two of the most globally recognizable brands in the travel and entertainment industries. In January, Delta and NBC custom crafted an animated creative that blends the essence of Delta Wellness’s brand messaging with NBC’s iconic logos through the eye-catching NBC blended bumper. These custom creative bumpers premiered in the ultimate new music game show starring Jimmy Fallon – That’s My Jam – along with a bonus on American Auto!
UPLIFTING EMOTIONAL WELLNESS WITH NBC’S
THAT’S MY JAM
In addition, Delta and NBC curated a feel good-themed Twitter Moment across That’s My Jam! Delta was integrated into the immersive storytelling through a co-branded cover and Delta tweets!
Feel Good Moments from
That’s My Jam Twitter Moment
NBC Blended Bumper
NBC Blended Bumper
NBC Blended Bumper
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On NBCU One App, Delta owned a branded collection that highlights inspirational stories and ‘wellness’ aligned programming across the NBCU portfolio. Through strategic, high-impact placements within NBCU One App, Delta inspired fans to live their best lives as they flocked to watch beloved NBCU content through branded shelf ownership, premium pod position, and presented by slate!
RALLYING BEHIND
INSPIRATIONAL STORIES
& WELLNESS PROGRAMMING ACROSS NBCU ONE APP
TV That Inspires Branded Shelf
Delta Presented by Slate
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