Reflecting on the past year, I am filled with pride and optimism for Vietnam's labor market.  The year 2024 has been transformative, with global giants launching multi-million USD projects and technology corporations investing billions more. This influx is turning Vietnam into a "second home" for many enterprises, thanks to our strategic location, abundant talent pool, competitive labor costs, and supportive government policies.

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However, this growth brings challenges. Talent shortages, increased competition for skilled workers, and the need for effective retention strategies are now more critical than ever. Understanding what Vietnamese workers value and what other businesses are doing is crucial for long-term success in this dynamic market.

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As Becky Frankiewicz, our Chief Commercial Officer and President of North America, simply put, "People expect work to offer them more. More balance. More development. More options. More flexibility. More humanity." It's not just about