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Group insurance benefits help build generations of strong, Black families

Building and protecting generational wealth is important for Black employees. However, many are underinsured and feel they lack access to financial resources to help them thrive.

Many Black employees look to their employers to provide them with a comprehensive benefits platform with an emphasis on financial literacy to help them bridge the gap.

Myth #1

“I have enough insurance through my job.”

Myth #2

“I’m young and healthy. Nothing’s going to happen to me.”

Myth #3

“My health insurance will handle it if anything happens.”

Dispel the Insurance myths and help every American worker thrive.

Let’s bring inclusive experiences to life

We know what Black Americans need and can help them address their financial challenges.

Your Prudential Account team can help you to set up time with one of our Enrollment Consultants, so we can develop a campaign designed specifically to address the unique needs your Black employees face.

Our engagement strategies offer authentic, educational, and tailored content which will:

Connect with Black employees to address their financial challenges.

Reach your workforce wherever they are, via their preferred channel of communication

Diversity + Equity + Inclusion = Engagement and Connection

Contact your Enrollment Consultant for more information.

We’re Your Rock

For nearly 150 years, Prudential Financial has been helping individuals, families, and institutions achieve financial wellness. When you partner with Prudential, you have the expertise, technology, and strength of an industry leader by your side.

$1 billion investment

in our headquarters city of Newark, N.J., one of America’s oldest and most diverse cities

5

More than $100 million

in grants and corporate contributions actively invested in organizations that are tackling racial justice issues

5

Engaged and diverse workforce

that’s well-positioned to reach the customers of the diverse communities we serve

5

National Disability Institute

We support this national nonprofit and are committed to financial education for those with disabilities.

4

Societal commitments

to remove barriers to Black economic empowerment, including public policy advocacy and more.

4

We do what’s right

Our inclusivity experts and multicultural subject matter experts inform and validate strategies to ensure they’re culturally relevant.

Disclosures

1 Source: Plan Sponsor Black Americans Report Changing Financial Habits Due to COVID-19, 2021.

2 Source: NCPSSM Black Americans and Social Security 2021.

3 Prudential, 2017 Financial Wellness Study. Based on a survey of full-time employees who have medical insurance; therefore, the results may appear higher than comparisons to national averages.

4 Prudential Corporate Social Responsibility Report, February 2022.

5 2021 Prudential Environmental, Social and Governance Summary Report.

Group Insurance coverage is issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ © 2024 Prudential Financial, Inc. and its related entities. Prudential, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. 1078354-00001-00 NOT11_DG_GI1410_01

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